From Tag to Thread: How Street Art Inspires Capsule I

Street art is more than just a backdrop; it's the beating heart of streetwear culture. As streetwear skyrockets to unprecedented success, it’s easy to lose sight of these vibrant origins. That's where XX Fortune steps in, dedicated to ensuring that the essence of street art remains woven into the fabric of streetwear forever. XX Fortune is the intersection of streetwear and street art.

Street Art, The Canvas of Rebellion, Identity & Expression

Graffiti came onto the scene from the hidden walls of subways, alleyways, and the walls of the city. It has always served as a powerful voice that spoke volumes without needing permission, something it has in common with Hip-Hop culture. Graffiti is a bold statement within every spray of paint. It is one of the purest forms of storytelling, capturing raw emotions and experiences. XX Fortune resonates with those who dare to be unapologetic, giving a voice to the rebellious.

Translating from Wall Art to Fashion

At XX Fortune, every hoodie, tee, and piece of clothing is more than just an item; it's a canvas. Our design process kicks off with sketches, photos, and even digital collages. We draw inspiration from the electric energy of inner cities like Charlotte, Miami, Atlanta, and Los Angeles. The rich colors of urban murals, eclectic art styles, and captivating storytelling weave the very fabric of XX Fortune.

WTF IS XX FORTUNE: BORN FROM THE STREETS

Our WTF IS XX FORTUNE initiative promotes an unapologetic confidence in uniqueness and creativity. The signature graphic tee offers a raw, edgy look with a sense of boldness, inspired by the spontaneous tagging found in graffiti at night. We collaborate with artists and creators; our goal is to amplify voices that resonate with authenticity and artistry. Thisisn’t about producing cool pieces. It’s about fostering a culture that encourages you to be daring, to express your individuality, and to wear what represents your truth. While streetwear provides us with a platform, it’s the message behind it that gives it significance.