Meet the Culture Shifters: People Who Inspire XX Fortune

The culture shifters ignite the spark in XX Fortune, encouraging us to stay authentic and create without boundaries.

Every design from XX Fortune begins with inspiration, whether it's from the poets of the streets or a kid skateboarding at a local park. XX Fortune isn't just about creating the most innovative clothing; it is a brand that aims to cultivate an energy of rebelliousness, confidence, and fearlessness. This creative spirit is shaped by talented individuals and culture-shifters who drive its values. We call them the Culture Architects; those who work, style, and energy echo throughout XX Fortune.

DOUG MILLS/ THE NEW YORK TIMES

THE STREET POETS

Aside from art, poetry is that powerful voice that speaks volumes without permission. That's what Hip-Hop is: street poetry, and there is also poetry in paint. Artists from the past, like Jean-Michel Basquiat, to current music artists like Kendrick Lamar, taught us that language can be visual in different ways. They're fearless in self-expression, understanding that the audience needs to visually feel the art, whether it's being heard or seen.

THE STREET REBELS

There is a range of fashion icons who make the sidewalk their runway, such as Rihanna, Teyana Taylor, and Bloody Osiris. Their confidence and fluidity between streetwear and high fashion inspire everyone to be limitless with fashion. They are street rebels, knowing fashion doesn't come with rules.

THE STREET ARCHITECTS

JEREMY MOELLER / GETTY IMAGES

The visionaries of fashion are those who turned the streetwear community into a global movement. Think Pharrell, Virgil Abloh, and Dapper Dan. Their obsession with purpose in fashion, detail, and storytelling reminded designers to have meaning in what we create. They kept streetwear authentic.

YOU: THE UNDERRATED & THE UNDERDOGS

The primary driving force behind XX Fortune's success is the passionate community of streetwear enthusiasts. It is the dedicated customers who fuel the vibrant culture that streetwear embodies. You possess a clear vision of your desires, a profound understanding of what streetwear represents, and a deep-rooted connection to its origins. This dynamic engagement with the essence of streetwear is what keeps the movement alive and thriving.

"Fashion is more about feel than science." - PharrelL

The silent collaborators remind designers why we do exactly what we do. XX Fortune's drops are more than just clothes, it is forever a tribute to the culture shifters: the street poets, the street rebels, the street architects, and you.