XX Fortune unveils campaign "WTF is XX Fortune?"

XX Fortune has recently launched its first campaign ahead of the release of its Spring Summer 2024 collection. The campaign, titled "WTF is XX Fortune?", aims to introduce the clothing brand in a new light, emphasizing creativity and individuality. The brand encourages everyone to showcase their creative ability and stay true to themselves.
The campaign features an upcoming model, XX Fortune's Brand Ambassador, Zion Williams, wearing an XX Fortune "WTF is XX Fortune?" graphic t-shirt and flashing gold mouth grill. XX Fortune released two graphic t-shirts in support of this campaign. The first t-shirt is a "WTF is XX Fortune?" t-shirt, appearing in the campaign photo. The second t-shirt features the campaign photo on the front. To purchase graphic t-shirts, click below.